ON PAGE OPTIMIZATION IN SEO

If you want more traffic on your website on page optimization is must.

On page SEO involves :-

1. Optimizing your page meta tags like title, descriptions etc. (I will explain this in details.)
2. Website speed ( website loading time etc.)
3. Website view on different screen sizes like Desktop, laptop, tab and mobile phone it is also important because now the number of smartphones users is increasing, so many users use the internet only through their smart phones.

You need to do following to make your website on-page SEO better -

• First, you need to fix title tag - Title tag of your web page should be well planned. It is a crucial factor because of google show title of the page in search results.
• How to choose the good title?
• Do some keyword research using Google keyword Adwords planner and other keyword research tools
• Use incognito tab to see most search keywords in google by typing some letters of the keyword you want to select by this you will get an idea about what people search
• Title length should be about 60 characters because search engines allow only this title limit, So try to choose a precise title that represents the content of your web page or your product.
• Description should be well planned -
• When you search, search engine shows 150–170 characters details about the page below the title. So, keep description length within this limit.
• Google match the keywords search by a user with characters in your title and description. Use expected keywords in your description one or two times.
• Use alt tag in images on your page
• Alt tag helps Google to understand what the image is about.
• Whenever a user does image search, search engines will show your image it helps in ranking.
• Do not use meta keyword tag because it is deprecated by most of the search engines especially Google. I have experienced this myself.
• And most important thing check your site is indexed or not by typing site:yoursite.com
• If it is indexed you can see how google views your pages and what are the titles and descriptions of different pages. You can analyze and make proper changes.
• If it is not indexed then submit your website to search Engines mainly on google and Bing/Yahoo.